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Kt McBratney
Kt McBratney

234 Followers

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Mar 30, 2021

The case for humanizing startup speak

So much of startup life is rooted in jargon. While shared terminology can be super helpful, using problematic words across an entire industry can also cause harm. Using problematic language en masse impacts more than how we build companies. …

Startup

4 min read

The case for humanizing startup speak
The case for humanizing startup speak
Startup

4 min read


Published in

OwnTrail Blog

·Oct 7, 2020

Different trails through career transitions

Whether by choice or chance, career changes are a fact of professional life. A 2019 survey found 49% of full-time workers have experienced a major career change, and 65% say they’re either thinking or have thought about making a dramatic shift. …

Career Change

2 min read

Different trails through career transitions
Different trails through career transitions
Career Change

2 min read


Published in

OwnTrail Blog

·Sep 30, 2020

Moving beyond mentorship: repositioning OwnTrail

Part of the joy of building in public is the open dialogue about the journey of building a company, and part of the joy of building an early-stage startup is that this journey includes a good deal of wayfinding. Who is our specific audience? How might we best serve them…

Startup

3 min read

Moving beyond mentorship: repositioning OwnTrail
Moving beyond mentorship: repositioning OwnTrail
Startup

3 min read


Published in

OwnTrail Blog

·Sep 22, 2020

Different pathways for creative women

When thinking about our paths through life, there’s often a binary thought process: should I do this or that? Maybe you’re wondering whether you should follow your creative aspirations or take the business path, for example. We believe you don’t have to choose just one. Your journey doesn’t have to…

Women

2 min read

Different pathways for creative women
Different pathways for creative women
Women

2 min read


Published in

OwnTrail Blog

·Sep 1, 2020

10 women, 10 different paths to starting a business

Women are answering the call of entrepreneurship — in the U.S., women started an average of 1,817 businesses per day in 2019. But what does that look like, really, to a woman aspiring to found a company? Current research like this is helpful in proving that she’s not alone in…

Entrepreneurship

4 min read

10 women, 10 different paths to starting a business
10 women, 10 different paths to starting a business
Entrepreneurship

4 min read


Published in

OwnTrail Blog

·Jul 1, 2020

Building bridges to accelerate organizations for womxn

While the work to achieve equity for womxn needs to be tackled from all sides, the risk of fragmentation or even derailing these efforts is very real. As I see it, the current landscape of organizations is a sea of islands. Some of these isles pop up organically like a…

Startup

4 min read

Building bridges to accelerate organizations for womxn
Building bridges to accelerate organizations for womxn
Startup

4 min read


Published in

OwnTrail Blog

·Jun 3, 2020

The power of owning your story

If you’ve worked with me, you already know that I consider myself a storyteller first. It’s the foundation of my marketing methodology and rationale for a career in building brands. And OwnTrail is a platform centered on stories — womxn sharing their authentic stories of the milestones and experiences of…

Startup

5 min read

The power of owning your story
The power of owning your story
Startup

5 min read


Published in

OwnTrail Blog

·May 13, 2020

Interaction in a post-like world

When things were getting serious in a co-founder way, I knew I needed to have a talk with Rebekah, OwnTrail’s CEO and co-founder. Because if I was going to leave a company I loved to build a new one, the person I was building it with needed to know what…

Startup

4 min read

Interaction in a post-like world
Interaction in a post-like world
Startup

4 min read


Published in

Seed&Spark: Sparking Conversation

·Mar 12, 2020

Can creative communities survive coronavirus?

When it comes to figurative damage, the biggest casualty of coronavirus might be the creative community. Because while the current economic uncertainty has everyone alarmed, the impact of social distancing and closures will hit this ecosystem early on in the form of lost wages and then in a lasting way…

Creativity

4 min read

Can creative communities survive coronavirus?
Can creative communities survive coronavirus?
Creativity

4 min read


Published in

OwnTrail Blog

·Feb 11, 2020

My path to redefining what a founder looks like.

I’m not supposed to be here. I’m not what I was told a founder looks like. I’m not who’s supposed to be in the c-suite. My CV lacks the preferred pedigrees of elite (expensive) universities and “top tier” consulting firms. I have visible tattoos and a small child instead of…

Founders

5 min read

What does a real founder look like?
What does a real founder look like?
Founders

5 min read

Kt McBratney

Kt McBratney

234 Followers

co-founder & chief brand officer @OwnTrail. aspiring jungle cruise skipper. @k_to_the_t.

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